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Does your business need a website?
Boost credibility, reach more customers and unlock the value in working with a team that can help you get your business online fast.
A website is an essential part of your business’s online presence.
It's an extension of your business's personality and helps customers find and contact you.
A digital storefront for your business that's available 24/7
In today’s business landscape, having a website is imperative for establishing a strong online presence and staying competitive. With consumers increasingly relying on the Internet to find products, services, and information, a website serves as the digital storefront of your business, available 24/7 to showcase what you offer. It builds credibility, allowing potential customers to trust your brand, and acts as a central hub for all your online marketing initiatives.
Ensure your business reaches a broader audience
Additionally, a well-optimised website enhances your visibility on search engines, drives organic traffic and helps you reach a broader audience. In a time where first impressions are often made online, a professional website is crucial for attracting and retaining customers. Optimising your website for local search terms and ensuring your business is listed in local directories can help attract customers in your geographic area.
Sell your products and services online
By leveraging an online platform, businesses can gain access to a global audience. The expanded market reach gained by selling online can be transformative for small businesses.
Boost your brand's reputation and credibility
One effective way a website can boost your brand's reputation and credibility is through professional design and user experience (UX). A well-designed, easy-to-navigate website significantly enhances the perception of your brand, making it appear more trustworthy and reliable.
Market your products and services to a global audience
Having a website enables you to market your products and services to a global audience in ways that extend reach, accessibility, and engagement beyond geographical, local business area or region.
What does a typical project look like?
Following a structured approach to your project ensures we deliver a comprehensive, user-centric, and effective website that meets the your business goals and delivers a positive user experience.
1. Project Planning and Discovery
- Initial consultation: A 30 minute to one hour phone call to understand your personal and business goals, target audience, and specific requirements for the website.
- Define project scope: Document the scope of work, deliverables, timelines, and budget. This includes defining the number of pages required, features, and functionalities of the website.
- Research and analysis: Conducting market research, competitor analysis, and gathering inspiration for design elements helps us gain a holistic view of how to best position the content and messaging.
- Create a project plan: Developing a project plan with milestones, deadlines, and responsibilities will help establish expectations and assist with planning and finalising assets.
2. Concept Development and Strategy
- Content strategy: Plan and map out the website’s content, including text, images, videos, and other media. This ensures the content aligns with your brand's voice and marketing initiatives.
- SEO strategy: Identify targeted keywords, plan on-page SEO elements, and develop a strategy to optimise the website for search engines.
- Wireframing and sitemap: This involves creating wireframes to outline the structure and layout of the website. Developing a sitemap to organise the website’s content hierarchy and navigation.
3. Design Phase
- Mockups and Prototypes: Designing high-fidelity mockups and interactive prototypes for key pages. These visuals help to visualise the final product and provide and gather feedback.
- Review and approval: Present designs for feedback and revisions and the designs meet the your expectations and objectives.
4. Development Phase
- Front-end development: Converting the approved designs into HTML, CSS, and JavaScript. Ensure the website is responsive and works across different devices and browsers.
- Back-end development: Setting up the content management system (CMS), database, and server-side functionality and developing custom features and integrations required.
- Content integration: Load and format the content, including text, images, videos, and other media, ensuring the it is optimised for SEO and the user experience.
5. Testing
- Cross-browser testing: Ensure the website functions correctly on all major browsers (Chrome, Firefox, Safari, Edge, etc.).
- Responsive testing: Verify the website's responsiveness on various devices, including desktops, tablets, and smartphones.
- Functionality testing: Checking all interactive elements, forms, links, and integrations to ensure they work as intended.
- Performance optimization: Optimising the website’s loading speed, performance, and overall user experience.
6. Launch
- Client training: Providing training on how to use the CMS and manage the website’s content.
- Pre-launch checklist: Conducting a final review using a pre-launch checklist to ensure everything is working and functioning correctly.
- Go live: Deploy the website to the live server and performing a final round of checks.
7. Post-Launch Support and Maintenance
- Monitoring and analytics: Set up website analytics to track performance and user behaviour.
- Ongoing maintenance: Providing ongoing support for updates, security patches, and any issues that may arise.
- Continuous improvement: Making continuous, ongoing improvements, based on user feedback, analytics data, and evolving business needs.
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Ready to get started?
Talk to us today and have a no obligation chat about your project and confirm next steps.