So you have just hit publish on that latest blog post and you’re not sure what to do next?
Here’s 10 steps you can take immediately to promote your content and generate more traffic to your website.
1. Create a shortlink for tracking clicks
Shortlinks not only make for easier sharing on Twitter due to the character limit, but they also allow you to easily track and report on the number of clicks the links receives. Some options include: Tiny URL and Bit.ly.
2. Email it to your subscribers
It does not need to be ‘premium’ or ‘subscriber only’ content to be sent to your subscribers. If your subscribers have signed up to receive updates and announcements be sure to send it to them at a scheduled time. They may not stumble upon the article if you don’t.
3. Email to people you have mentioned in the article
This is a great way to leverage other networks and social reach of influencers in your niche. Sent directly to them and include a welcome message if you have not introduced yourself before. Don’t be pushy but rather thankful that they were able to have a positive impact on the content you just created.
4. Post it to you Facebook page
If your audience is on Facebook and you have a Facebook page (personal or business) then push that post out. Be sure to include the feature image to increase the chance of a click through.
5. Post it to your LinkedIn page
LinkedIn will bring a particular type of visitor to your blog when typically compared to other social platforms. Either load up the entire blog post as an article or an excerpt and a link to the post. Use a nice big image for the status update to increase engagement.
6. Share on Twitter
Keep it short and sweet, leverage your blog title and use a link shortening service like described above to track clicks. Buffer is always good for this!
7. Post it to your Google+ page
Google+ has proven to be one of the highest drivers of organic search traffic to blogs I manage and contribute to. Use formatting (*Bold copy using asterix like this*) on your statuses and drop in a custom image if you prefer to try and make the post stand out.
8. Cross link with other posts
Linking where possible to other posts and pages on your blog and website in a piece of content improved your overall SEO and also provides a better user experience for your visitor. Be sure link contextually and not use the old “click here for more” approach.
9. Thank those that share it and contribute with comments
Audience participation by way of comments is great for your blog. Don’t let those visitors that take the time to comment feel like your blog is not attended to or a ghost town. Reply at all times and participate in the conversation.
10. Ensure it is tagged as related content
Not only does this help your SEO but is assists the user of your website or blog in finding related articles that are of interest, essentially creating what I like to call sticky-ness.
It is no longer a matter of “publish and they will come” when it comes to content on the Internet. Take your content to your audience. You created that particular piece of content for a reason after all, right?