February 19, 20200Comments

12 Things To Consider When Crafting Your Online Marketing Strategy

Your marketing strategy is the most single defining element of your success online. Think of your marketing strategy as how you present your products and services to your audience and

Measuring The ROI Of Your Hardest Working Employee

Marketing

December 11, 20190Comments

Measuring The ROI Of Your Hardest Working Employee

Photo by Johnson Wang on Unsplash As a general rule, I personally don't invest in things I don't understand. I have found this to be true also for many business owners, particularly when it

We Need To Talk About Website Messenger Apps

Marketing

August 15, 20190Comments

We Need To Talk About Website Messenger Apps

As messaging apps continue to fight for our attention, there is a real opportunity to connect with your online audience where and when it counts most.

Using Long Tail Keywords to Grow Your Audience

Marketing

July 22, 20190Comments

Using Long Tail Keywords to Grow Your Audience

Photo by Merakist on Unsplash We have published a few articles here about SEO, however, a topic I have never really looked into more deeply is the use of long tail keywords and how they

How We Use The Google Campaign URL Builder Tool

Marketing

July 17, 20190Comments

How We Use The Google Campaign URL Builder Tool

Photo by Georgia de Lotz on Unsplash Google's Campaign URL Tool is a simple, free tool that helps you build a campaign specific tracking URL. These tracking URL's are URL's that contain additional information that will be passed to

Marketing

June 5, 20190Comments

How To Use Google Analytics To Understand Your Online Audience

Google Analytics is still the benchmark in website reporting and visitor tracking and statistics. Its analysis tools essentially track and report on the performance of your website. If you’re not using

Marketing

July 20, 20180Comments

Taking SEO Offline

Up until now we have always known Search Engine Optimisation (SEO) as being an online practise and something you do to your website. However, have you ever considered the idea

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